Are you striving to enhance your email click-through rates (CTORs)? Despite implementing industry best practices, are your emails grappling with lower open rates? It's time to shift your focus to a crucial yet often overlooked element—the email preview text. This secondary subject line, also known as the pre-header or Johnson box, plays a vital role in influencing open rates and…
The effectiveness of email marketing, particularly inbox placements and deliverability, is intricately linked to IP reputation. Choosing between a shared or dedicated IP address is a pivotal decision that hinges on various factors unique to each business. Aspects such as the business size, life cycle stage, and email campaign dynamics, including sending volume and sender reputation, must be carefully evaluated.…
E-Marketing Easy is a blog providing useful tips to help start-ups and businesses promote their companies the right way.
