Shared or Dedicated IP for Email Sending

The effectiveness of email marketing, particularly inbox placements and deliverability, is intricately linked to IP reputation. Choosing between a shared or dedicated IP address is a pivotal decision that hinges on various factors unique to each business. Aspects such as the business size, life cycle stage, and email campaign dynamics, including sending volume and sender reputation, must be carefully evaluated.…

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Why Using Outlook for Marketing Emails Is a Bad Idea: 4 Compelling Reasons

While Outlook is a fantastic tool for personal and business communication, using it for sending out bulk marketing emails might not be the best strategy. Email marketing campaigns demand a different set of features and functionalities that Outlook may lack. In this article, we explore the reasons why marketing professionals should reconsider their approach and transition to dedicated email marketing…

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Sender Score: Everything You Need to Know

Understanding the intricacies of email deliverability and domain reputation is vital in the realm of digital marketing. Sender Score, akin to a report card for your email practices, plays a pivotal role in determining the trustworthiness of your email source. In this article, we delve into the significance of Sender Score, how it is determined, and crucial tips to maintain…

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Reviving Dormant Subscribers: Strategies for Successful Re-engagement Email Campaigns

Addressing the challenge of inactive subscribers is pivotal for sustaining a vibrant email marketing strategy. With approximately 70% of email lists categorized as inactive, marketers must employ effective re-engagement campaigns to reconnect with dormant subscribers. Develop a Dialogue and Action: Evaluate the content and tone of your emails to ensure they encourage action. Transform promotional monologues into informative dialogues. Revisit…

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Navigating the IOT Wave: Strategies for Email Marketers

As we ride the technological wave from the Paleolithic to the Neolithic era, the landscape of innovation has expanded exponentially. Concepts like smartwatches and 7D televisions, once unimaginable, are now a reality. In the digital age, the Internet of Things (IOT) has emerged, connecting billions of devices to the internet. For email marketers, this technological shift brings both challenges and…

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Decoding Font Psychology in Emails: Strategies for Maximum Impact

In the fast-paced world of the internet and emails, the initial visual impact plays a crucial role in capturing attention. When you open an email, what catches your eye first? Is it the headlines, images, or ads? The common denominator here is fonts and colors. While colors convey emotions and brand identity, fonts play a crucial role in communicating your…

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Influencer Marketing 2.0: Building Authentic Relationships for Brand Growth

In the ever-evolving landscape of digital marketing, the realm of influencer marketing has undergone a transformation. It's no longer just about the numbers; it's about authenticity, trust, and meaningful connections. Welcome to the era of Influencer Marketing 2.0, where building genuine relationships becomes the cornerstone of brand growth. Join us as we navigate the evolution, dive into the importance of…

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Key Insights from Email Conferences to Shape Your 2024 Strategy

In a landscape filled with numerous conferences throughout the year, choosing the right ones to attend can be a challenge. If you missed out on conferences this year or need a refresher on key learnings, fear not! The Litmus Team, having navigated various conferences, including their own, has compiled a roundup of standout takeaways. Read on to discover how you…

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Unveiling Mastery in Email Marketing Metrics: A Comprehensive Guide

Launching an email campaign is a journey filled with peaks of relief and valleys of anxiety for marketers. The true yardstick of success, however, lies in the insightful metrics that follow. This guide delves into the critical email marketing metrics that not only empower campaigns but also lay the groundwork for sustained growth. Defining Email Marketing Metrics: Email marketing metrics…

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Exploring the Contrasts: Web HTML Design vs. HTML Email Design

For those unfamiliar with coding, it might seem like code is an arcane language, akin to deciphering ancient Egyptian hieroglyphs. However, as one delves into various coding languages, the nuances of each become apparent, particularly in the realm of email marketing. Coding an email, specifically using HTML, differs significantly from the HTML used in web design. In this exploration, we…

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