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Digital shopping has transformed consumer behavior in ways that extend far beyond simply moving transactions online. The modern consumer approaches purchasing decisions with different expectations, research methods, and decision-making processes compared to traditional shopping experiences. This evolution has created both opportunities and challenges for businesses seeking to connect with customers in digital environments where competition is fierce and attention spans…

Introduction You’ve launched your campaign — the visuals are crisp, the message is clear, and the budget is burning. But here comes the question every UAE business owner or marketer must face: Did it work? It’s not just about likes and clicks. Success is measurable, but only if you’re tracking the right things. Let’s walk through how to truly gauge…