
Sustainability Marketing: Aligning Digital Campaigns with UAE’s Green Goals
IntroductionSustainability is no longer a buzzword—it’s a way of life, especially in the UAE, where green initiatives are at the forefront of national development. From renewable energy projects to the UAE Net Zero 2050 Strategic Initiative, the nation is dedicated to building a sustainable future. For businesses, aligning digital marketing campaigns with these green goals is an opportunity to showcase…