Top 10 Email FAQs – Your Essential Guide for Email Marketing Investment

As the realm of Email Marketing continues to flourish, an increasing number of marketers and companies are eager to invest in this dynamic channel to enhance their promotional outreach to the right target audience. To shed light on the common queries posed by email investors. Let’s delve into these inquiries that often arise in the realm of email marketing investment.

Is Email Marketing A Better Driver Than Social Media? Why?

Yes, Email Marketing surpasses social media as a communication channel for several reasons:

Direct marketing channel


Wider reach and frequency

Higher conversions

Significant return on investment (ROI)

Precise customer targeting

Increased response rate

Legal compliance

Easy tracking of email efforts compared to social media.

What Are The Top Email Measurement Metrics To Follow?

Key email marketing measurement metrics include:

Open Rate

Click-through Rate

Conversion Rate

Click to Open Rate

Action Rate Over Time

Spam Percentage

Unsubscribe Rate

Complaint Rate

Bounce Rate

Explore definitions for each metric in our dedicated blog.

Which ESP Is Best For My Campaign?

Top Email Service Providers (ESPs) include:


Campaign Monitor

Constant Contact




Which Are The Top Ways To Build Email Lists?

Effective email list-building strategies encompass:

Registration during purchase

Online events and webinars

Offline events



Double opt-in

Social sharing

Discover more list-building methods in our comprehensive blog.

When Should I Use A Behavioral Email Service And Marketing Automation? How?

Behavioral email service responds to actions, while marketing automation relies on customer engagement levels and behavioral data.

Identify your need for a behavioral, retargeting, or transactional email service.

Automate campaigns using various marketing automation tools.

What Is The Difference Between Scalable And Responsive Layouts?

Responsive Email uses CSS3 media queries for a fluid layout that adapts across platforms.

Scalable layouts maintain readability and clickability across different environments without altering the email’s HTML file.

Refer to Yesmail’s infographic for a clear depiction of the differences.

How To Segment My Email List? Is There Any Software I Can Use?

Segment email lists based on language, demographics, geography, purchase patterns, among others.

Major ESPs provide assistance in list segmentation.

What Is The Best Time To Send An Email And How Many Times Should I Send It?

Ideal send times vary by industry; testing samples helps determine optimal timings.

Tailor email frequency to subscriber preferences for optimal engagement.

Which Are The Best Email Testing Tools Available In The Market?

Litmus and Email On Acid are reputable tools catering to diverse email testing needs.

How To Tackle The Domain Reputation Issue?

Maintain a positive domain reputation by avoiding:

Sending emails to inactive subscribers

Violating ISP rules

Over-communicating through frequent emails

Neglecting a unique IP address and IP monitoring.

Gain more insights into email delivery in our blog.


These FAQs provide a foundational understanding for email investors navigating the intricacies of Email Marketing. If you’ve encountered additional FAQs or have more questions as an email investor, feel free to share them and engage in a live chat with us.