Ever pondered over the reasons behind a multitude of unread emails flooding your inbox? While several factors contribute, the subject line emerges as the most influential element affecting email open rates.A significant 33% of email recipients decide to open emails based solely on the subject line.
Numbers Speak Volumes:
In a cluttered inbox, your brand needs to seize attention. Step away from conventional text formats and leverage the power of numbers.A survey reveals that subject lines incorporating numbers yield a 57% higher open rate than those without. Opt for numerical representation, such as ‘50% off’ instead of the generic ‘Half Price,’ to stand out and entice recipients.
Embrace Pop Culture:
Infuse a dash of pop culture into your emails to establish a cool connection with your audience. Employ memorable puns, famous dialogues from movies, or reference popular song titles. For instance, targeting a younger audience may involve incorporating elements from the ‘Harry Potter’ or ‘Spiderman’ series, fostering a relatable connection.
Extend the use of hashtags beyond social media platforms like Facebook and Twitter into your email subject lines. This technique injects an expressive flair into the subject line, showcasing your social media savviness. The result is a subject line resembling a Facebook or Twitter post, adding an effective touch to your email campaign.
Harness the magnetic power of humor to draw attention. Witty subject lines, jokes, funny narrations, or quirky one-liners can set your emails apart in the inbox. Explore some humorous examples employed by companies to tickle the recipients’ funny bone.
Preview Text as the Second Subject Line:
With half of emails viewed on mobile devices, crafting concise subject lines is imperative due to character constraints. Leverage the preview text as a secondary subject line, offering more space to entice readers to open the email. Android allows 45 characters with spaces, while iOS extends to 90 characters with spaces, providing ample room for impactful messaging.
While testimonials within web pages and email bodies are common, envision incorporating testimonials into your subject lines. Positive reviews from influential figures can add credibility and appeal to your emails, fostering a convincing narrative.