Objectives and Strategy for E-Marketing Plan


  1. Increase Brand Awareness: Aim to increase your brand’s visibility online by 30% over the next 12 months through targeted SEO and social media campaigns. This will be measured by tracking monthly website traffic and social media engagement metrics .
  2. Improve Conversion Rates: Increase the conversion rate from website visitors to customers by 20% over the next quarter. This will be achieved by optimizing the website’s user experience and implementing A/B testing for key landing pages .
  3. Increase Website Traffic: Aim to achieve a 15% increase in website traffic within the next 6 months by focusing on SEO optimization and content marketing strategies. This will be measured by tracking monthly website traffic data .
  4. Boost Customer Retention: Increase the number of customers who make repeat purchases by 15% over the next year through personalized email marketing campaigns and loyalty programs. This will be measured by tracking repeat purchase rates and customer feedback .
  5. Expand Market Share: Aim to increase your market share by 10% within the next 2 years by targeting new demographics and geographic markets. This will be measured by tracking market share metrics and customer acquisition data . Strategy

To achieve these objectives, your strategy should include the following key components:

  • SEO Optimization: Conduct a comprehensive SEO audit to identify areas for improvement and implement best practices to improve your website’s search engine rankings .
  • Content Marketing: Develop a content marketing strategy that includes blog posts, videos, and infographics to engage your target audience and provide valuable information. This can help in driving more organic traffic to your website .
  • Social Media Engagement: Increase your social media presence by posting engaging content regularly and interacting with your audience to build a strong online community. This can help in driving more sales and increasing brand awareness .
  • Email Marketing: Implement a personalized email marketing campaign to nurture leads and keep customers informed about new products and offers. This can help in boosting customer retention and loyalty .
  • Customer Experience Improvement: Enhance the website’s user experience by simplifying the checkout process and offering personalized product recommendations. This can help in improving conversion rates and overall customer satisfaction .

By focusing on these objectives and implementing the outlined strategy, you aim to not only meet your business goals but also provide a superior customer experience that drives sales and fosters customer loyalty. This approach ensures that your e-marketing efforts are aligned with your overall business strategy, contributing to your financial success and long-term growth.
To give your brand a voice that resonates with your target audience and stands out in the market, follow these steps:

  1. Review Your Company’s Mission Statement: Start by understanding your company’s core values and mission. This will serve as the foundation for your brand voice .
  2. Audit Your Current Content & Messaging: Analyze your existing marketing materials to identify any inconsistencies or areas that don’t align with your brand’s personality. This step is crucial for maintaining a consistent brand voice across all channels .
  3. Research Your Audience: Understand your target audience’s preferences, values, and the language they use. This will help you create a brand voice that genuinely connects with them .
  4. Do A ‘We’re This, Not That’ Exercise: Clearly define what your brand stands for and what it is not. This helps in creating a distinct brand identity and ensures that your brand voice is authentic and aligned with your brand’s values .
  5. Create A Brand Voice Chart: Identify the top three to four brand traits that truly represent your unique identity. Document how each trait should and shouldn’t be represented in your marketing. This chart will guide your team to maintain consistency in your brand voice across all marketing materials .
  6. Enforce Consistency With Clearly Documented Guidelines: Ensure that your brand voice is consistently applied across all teams managing your company’s social media, email, or website. This consistency is key to maintaining a strong brand identity .
  7. Apply the Appropriate Tone to Your Voice: Decide on the tone that best fits your brand’s personality. For instance, a friendly and informal tone might be suitable for a brand like Spotify, which uses a mildly humorous and punny tone across marketing channels to engage customers in a casual, friendly manner .

By following these steps, you can create a unique brand voice that not only resonates with your target audience but also sets your brand apart in the market. Remember, a strong brand voice is essential for standing out and making a lasting impression on your customers.