10 Key Steps Before Sending Your Emails

Congratulations on creating a captivating email design with a focus on best practices! As you proceed, it’s essential to address the challenge of ensuring optimal deliverability to recipients’ inboxes. Here’s a concise checklist to guide you through this crucial phase:

Checklist for Email Deliverability:

Utilize Dedicated and Dynamic IP:

Opt for a dedicated IP, especially for large email volumes, to exert greater control over domain reputation and deliverability.

Assess whether a static or dedicated IP aligns with your email volume requirements.

Use a dynamic IP if maintaining reputation is paramount, as shared IPs may pose risks due to potential spam activities from other users.

Verify Valid Multipart Emails:

Confirm that multi-part emails include valid MIME headers for both text and HTML components.

Throttle Emails per Hour:

Prevent email bounces by adhering to ISP restrictions on the number of emails sent per hour.

Be mindful of the threshold for emails sent within a specific timeframe to avoid issues with ISPs bouncing emails.

Implement DKIM for Outgoing Communication:

Enhance email authenticity with DKIM (DomainKeys Identified Mail) technology, utilizing public and private keys to authenticate the sender’s domain and combat phishing attempts.

Use a Recognizable From Name:

Establish trust with recipients by employing a recognizable sender name.

A familiar from name reduces the risk of being flagged as spam by subscribers.

Avoid Deceptive Subject Lines:

Ensure that your subject lines align with the email content to maintain credibility.

Avoid deceptive subject lines, as they can lead to spam markings and a loss of trust.

Include Physical Address and Contact Information in the Footer:

Satisfy ISP requirements by providing a physical address and contact information in the email footer.

Comply with opt-out legislation and facilitate easy unsubscribing to prevent rejection during whitelisting.

Regularly Clean and Update Email Lists:

Maintain email list hygiene through regular cleaning and updates.

Avoid purchasing email lists and promptly remove unsubscribed contacts.

Embrace permission-based emailing practices.

Monitor Reputation:

Keep a close eye on your reputation and campaign performance.

Monitor blacklists, SMTP logs, and activity trends.

Utilize tools like MXToolBox and DNSBL to check IP status and address issues promptly.

Adhere to Email Providers’ Rules:

Stay informed about and comply with guidelines, rules, and regulations set by email providers.

Regularly check for updates in rules and algorithms to ensure ongoing compliance.


In conclusion, these checkpoints are invaluable in the fight against spam and in safeguarding domain reputation. Notably, we have not delved into spam-triggering words like “FREE,” “%DISCOUNT,” “SALE,” as trends in this area are rapidly evolving. Share your experiences—how is your domain reputation, and which of the above strategies have you employed to address domain reputation challenges?